What is Digital Marketing and its Importance?

Digital Marketing is a process of promoting products or services using digital technologies, primarily on the internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing is an important part of the marketing mix that helps businesses grow their customer base by reaching more people with their message. It can be used to achieve a variety of goals from branding to direct sales.

Digital marketing involves many different tactics from SEO and PPC to social media and content marketing. The success of these tactics relies on how well they are integrated into a company’s overall strategy and not just left as isolated activities.

Digital marketing is a process that helps businesses to reach their customers on the internet. It is a process of promoting products and services through the use of digital devices. Digital marketing has become an important part of business strategy because it helps in building brand awareness, acquiring new customers and driving revenue.

The importance of digital marketing is its ability to reach new audiences, which are not accessible through traditional channels like TV or radio. It also allows businesses to target specific groups of people with personalized messages.

Why choose Digital Marketing as a career in the 21st century?

The digital marketing industry is one of the fastest growing industries in the world. With more and more people becoming aware of the internet and its benefits, it is only natural for this industry to grow at a rapid pace.

The digital marketing industry has come a long way in just two decades. The internet has made it possible for marketers to reach out to millions of people from their homes and offices with just a few clicks.

Digital marketers are responsible for the success of a company. They need to know how to use a variety of digital marketing tools and techniques in order to promote their products and services.

Digital marketing is not just about social media, email, or SEO anymore. Nowadays there are many different types of digital marketing that you need to be familiar with in order to be successful in this field.

Why to choose Innovtech to learn Digital marketing course in Kolkata?

Innovtech  teach you all aspects of Digital Marketing like- Search Engine Optimization, Social Media Marketing, Email Marketing and many more. We also provide you with live projects and access to our online tools so that you can ace your job interview without any trouble.

Interactive offline classroom training – 24/7 guidance – Personalized attention – Learn from experienced Digital marketers who have been in the field for many years now and have got something worth sharing with you.

Gain knowledge of all aspects of digital marketing (SEO, SEM, SMM) and stand out during your job interviews- get placed in one of the renowned companies after successful completion of this course.

What Innovtech teach you to become best in Business?

Digital Marketing Tactics

  • Search Engine Optimization
    • Email and Affiliate Marketing
    • Mobile Marketing

  • Device end-to-end digital marketing
    campaign and strategy

  • Measuring marketing effectiveness
    (ROI, CLTV, CAC and Churn)
    • User Retention and Engagement
    • Web Analytics
    • Campaign Management

  • Google My Business
    • Social Media marketing
    • Email Marketing
    • Copywriting
    • Youtube Marketing
    • Facebook Marketing
    • Twitter Marketing
    • Quora Marketing
    • Google Adwords
    • Google Analytics
    • Instagram Marketing
    • Pintrest Marketing
    • Linkedin Marketing 





Learn the latest approaches to strategic marketing that are effective across all channels

Learn proven approaches to improve consumer adoption and convert customers to brand Advocates 

Become a digital marketing expert with the ability to run live campaigns across various digital
channels and media

Learn industry-standard tools like Google AdWords, FB ads, Google Analytics and SEO

Be an affiliate marketer/influencer and manage your digital brand

Learn to optimize and make marketing an effective revenue generator for your brand

Learn to use content across platforms to effectively communicate your brand’s message and values

Start your digital marketing journey with us

We are the best digital marketing course institute in Kolkata. Our courses are designed by industry experts, so you can learn from the best.

Digital Marketing Course for Entrepreneurs

If you have a business, then you need to know about digital marketing. We’ll show you all the tricks of the trade, so you can boost your business and become more profitable. Begin with our Digital Marketing Course for Entrepreneurs!

Learn what matters, not what’s popular

We teach digital marketing on an industry-standard level where the latest digital marketing trends are taught with practical examples. There will be no fluff, just what’s necessary to succeed. Learn what really matters.

Learn from Industry Experts

We’re an online institute that gives courses on all aspects of digital marketing, from email marketing to social media marketing. Our courses are taught by industry experts, bringing you cutting-edge knowledge and expertise.

Get 24/7 Support

We are committed to making your experience with us as rewarding as possible. We provide both offline and online course where you can learn from some of the best digital marketing professionals and get round-the-clock support every step of the way.